Insights

Notes from inside the ad accounts.

What is working right now in paid social, search, creative and follow up. Written by the people running the campaigns.

Featured guideLead GenJul 26, 2026

B2B Lead Generation: The Complete 2026 Strategy Guide

Offer engineering, channel mix, creative testing systems, landing pages, speed to lead and the follow up automation that turns B2B leads into booked revenue.

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Paid SocialJun 02, 2026

Why your cost per lead keeps climbing (and how to reverse it)

Creative fatigue, audience overlap and the three fixes we apply before touching budgets.

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Lead GenMay 21, 2026

The 5 minute rule: speed to lead decides who wins

Response time data across 40,000 leads, and the automation that closes the gap.

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CreativeMay 04, 2026

How many ad creatives do you actually need per month?

The volume required to keep a Meta account scaling, broken down by ad spend.

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StrategyApr 18, 2026

Offer engineering: the lever bigger than your targeting

Why the strongest promise usually beats the smartest media buyer.

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FunnelsApr 02, 2026

Landing page vs website: where paid traffic should land

Conversion rate comparisons and the page structure we use for service brands.

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RetentionMar 14, 2026

Reactivating a dead lead list with SMS

The three message sequence that pulled $86K from a database nobody was using.

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