Google Ads Management: catch buyers at the moment of intent.
Search, Performance Max and retargeting campaigns built to win the clicks that convert, while cutting the keywords quietly draining your budget.
We are paid to grow revenue, not impressions.
Agree the outcomes, deliverables and tracking access before launch. Review qualified enquiries and sales where data is available, with assumptions and attribution gaps made clear.
- Keyword and negative lists rebuilt from search term data
- Landing pages matched to every ad group
- Call tracking and offline conversion imports
- Weekly spend review so waste never compounds
Simple, four step process
Research
Demand, competitor bids and buying language mapped for your market.
Structure
Tight campaigns and ad groups built for quality score and control.
Convert
Landing pages and call flows tuned to turn clicks into booked jobs.
Optimise
Bids, budgets and negatives adjusted weekly against real revenue.
What goes into your google ads management plan
Search intent and exclusions
Group commercial searches by service and location. Review search terms and negative keywords to reduce irrelevant enquiries, research traffic and jobs queries.
Ad to page alignment
Match the keyword, ad promise and landing page. Review calls, forms and mobile journeys so high intent traffic has a clear next step.
Campaign mix
Choose Search, remarketing or Performance Max based on the offer, available assets and conversion data, rather than using every campaign type by default.
What success is measured against
Compare search terms and spend with qualified calls, enquiries and sales where attribution is available. Separate brand searches from new customer acquisition when interpreting results.
Inspect the published work
Our public website projects let you inspect delivered websites. We do not present those projects as evidence of google ads performance; service outcomes require their own campaign data.
Explore website projectsSearch captures buyers with intent, but the channel mix around it decides your true cost per booked call in B2B. Read our complete B2B lead generation strategy guide for the full playbook.
Google Ads Management questions
Should we start with Search or Performance Max?
Search can provide more direct keyword control for a focused service offer. Performance Max needs suitable assets and reliable conversion signals; we assess that before recommending it.
Can phone calls be tracked?
Call attribution can be included when the number setup, tracking provider and consent requirements support it. We agree what counts as a qualified call before reporting.
Can you improve an existing account?
Yes. The starting point is a review of search terms, conversion settings, campaign structure and landing pages before deciding what to keep or rebuild.
How are negative keywords managed?
Review available search terms against service fit and intent. Exclude irrelevant themes carefully so useful searches are not blocked.
What happens when tracking is unreliable?
Document the gap and test conversion events before making bidding decisions. Reports should distinguish observed leads from modelled attribution.
Ready to scale past your current ceiling?
Book a free 30 minute strategy call. We will map your offer, your numbers and the fastest path to more booked revenue.